hanamisui(japan)

Wettrust Successfully Showcases at COSME Week Tokyo 2025

Wettrust Co., Ltd., a company specializing in feminine care products, announced its successful participation in COSME Week Tokyo 2025, held from January 15 to 17 in Tokyo, Japan.

COSME Week Tokyo is Japan’s largest cosmetics trade fair, featuring a broad range of beauty items—from skincare and body care to haircare, makeup, and beauty devices. This year’s event attracted approximately 28,670 buyers over three days, drawing international attention and concluding on a high note.

At the exhibition, Wettrust highlighted its leading feminine care brand, Hanamisui, showcasing a wide lineup of products. The company introduced its proprietary vaginal cleansing device and a range of feminine care cosmetics, while presenting OEM and ODM solutions to meet the needs of partners not only in Japan, but also in Southeast Asia and China. These efforts laid the groundwork for broad and meaningful partnerships across Asia.

A major highlight of the event was Wettrust’s announcement of a new probiotic strain, “Hanamisui Strain,” discovered through collaborative research with the School of Pharmacy at Kitasato University. The strain is derived from women’s microbiota and is intended to support vaginal flora health.

A Wettrust representative noted, “This specially selected, women-derived probiotic is currently under patent application and academic publication. We plan to develop innovative products to support women’s health based on these research findings.”

Through this exhibition, Wettrust not only reinforced its competitiveness in Japan but also expanded its visibility and potential in global markets. The representative added, “To succeed globally, we will continue investing in product development and research to enhance our competitive edge.”

Wettrust remains committed to developing products that support women’s health and lifestyle, while steadily expanding its global presence in the feminine care industry.